Using market research and industry analysis, Morey Consulting and its combined 25 years of experience, offers a variety of reports and services to help cultural attractions identify admission and membership strategies to help maximize revenue opportunities.

Using our proprietary Performance Index, we assist organizations in identifing key areas of strength, as well as determine areas for opportunity and growth. Our goal is to help your organization perform at its maximum and make decisions based on actionable information.

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John Morey

John directs all Morey Consulting projects, including project design, strategic analysis, and final presentation. He specializes in start-up planning, audience acquisition, and membership program design for visitor serving attractions. Since 1995, he has worked with more than 200 clients on more than 3000 projects.

John serves as the Treasurer for the AAM CARE committee and served as the CARE Southeastern Representative between 2006 and 2009. He received a Bachelor of Arts in Political Science from the University of Wyoming. He is based out of Mt. Pleasant, SC.


CJ Jordan

CJ has been working within the cultural attractions space for the past 5 years. Prior to coming to Morey Consulting, he partnered with organizations to help establish effective digital marketing solutions and create ways for organizations to better engage with their audiences.

As Director of Sales and Marketing with Morey Consulting, he now works with attractions to identify key areas where they can become more efficient and effective to increase their overall revenue and market capture. He received his degree in Insurance Finance from the University of Alabama. He is based out of Birmingham, AL.